Headline: This will filter the results based on what is in their headline. Skills: This will filter the results based on their listed skills. School: This will filter the results based on schools they’ve attended. Title: This will filter the results based on their current job title.Ĭompany: This will filter the results based on their current company. Lastname: This will filter the results based on their last name. Here are the LinkedIn specific search operators:įirstname: This will filter the results based on their first name. If we think about my social selling trainer example, a term I might want to use as an exclusion might be personal trainer, as I see this frequently pop up in my results.Īs well as the Boolean operators I have just explained, LinkedIn has a number of additional LinkedIn specific search operators which can be used to narrow your results down within the keyword search. Are there specific terms from their profile that you would like to exclude?.Would you like to exclude people who have attended specific schools?.Are there companies you’d like to exclude from the search? These might include companies you are already doing business with or in conversation with.Are there job titles you want to exclude from the search? These might look like assistant, intern or student.
Begin by asking yourself these questions: To do this you will need to define what those exclusions might be. It also can be helpful to narrow your ideal client list on LinkedIn by excluding people with certain terms listed in their profile.
These common terms will often be listed in their headlines, about section, experience or skills section.Ī good way to figure out exactly what these terms might be, would be to visit the LinkedIn profiles of existing clients or the profile of prospects and look for these common terms that you can include in your search strings.Īs well as looking for common terms, you can further define your ideal clients by answering these questions: This means that the keywords you include in your Boolean search string will need to include terms that might be commonly found within the profiles of your ideal clients. Unlike other social media or search platforms, LinkedIn does not allow you to target by things like gender, age, marital status or interests. It’s important to note what you can and cannot search for using LinkedIn’s search field.
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